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The universal appeal of K-Pop: A cultural view

For 25 years, Rakuten Insight Global has been at the forefront of consumer market research data collection and pioneered panels in Asia, US & Beyond. To understand consumer data properly it is important to analyse the data through a local cultural lens. Arguably one of the most important sociocultural phenomena of the last decade has emerged from Korea – K-Pop & K-Drama. As such, Rakuten Insight decided to take a cultural view of the universal appeal behind this phenomenon.

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Free Report: Post-Pandemic Lifestyle – Malaysia

The Covid pandemic undoubtedly had a huge impact on consumers all around the world. The new consumer behaviours span all areas of consumer lifestyles, from how we work, shop, entertain to how we look after ourselves. Surveys conducted by Rakuten Insight on their own proprietary panels have shown that it is critical to know your consumer in these times. As such, this survey was conducted online, using Rakuten Insight proprietary panels with 1,046 respondents in Malaysia, to gauge consumer attitudes and behaviours in 4 categories: Financial Digitalization, Entertainment, Online Shopping & Wellness.

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ParcelMonitor.com: What Southeast Asian Consumers Want This Peak Season

Originally published on Parcelmonitor.com, 29th of November 2022. The last quarter of every year is often the busiest for retailers and shoppers alike in Southeast Asia and the rest of the world. After all, this period contains some of the most widely celebrated holidays such as Thanksgiving and Christmas.  For the purpose of the article, we have partnered with Parcel Monitor to take a closer look at consumer preferences this peak season. Where are Southeast Asian consumers planning to shop this holiday season? What are the top factors influencing where they shop from? Let’s find out!

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